Origins

Origins Overview

Origins classifies residents into one of 259 origins types, giving an indication of their most likely cultural background. The same information is also used to estimate an individual's most likely language, religion, age and gender.

Please click here to see a paper written by Professor Richard Webber that discusses how Origins and Alert can be used effectively together operationally in modern policing.

To view the Origins code of conduct, click here. To find out more about Origins and what it can do for you, click here.

Representative Workforce

Origins software can be used to determine whether a workforce represents the ethnic diversity of the community it serves, assisting with multi-cultural recruitment.

Understanding Your Community

Origins enables public sector organisations to better understand and map the cultural, ethnic and linguistic origins of its citizens leading to more effective communication and engagement with minority communities.

Engagement Gap Identification

Origins data works in conjunction with Neighbourhood Alert and Rapport to help identify your engagement gaps. Alert then allows you to seamlessly target and send essential messages to under-represented groups in any community. Our survey tool, Community View then helps you to understand the true voice of any given community. If you would like a free report that identifies the engagement gaps in your area please click here and let us know the area you are interested in.

"The Origins data complements the insight that Alert offers and enables us to identify emerging and under-represented communities, so we can target our engagement more effectively at those most in need."

Claire Ingram, Communications Manager, Corporate Communications, Thames Valley Police