Meet 'Bobbi': Helping you access non-emergency advice online

Ever had a non-emergency question and weren’t sure who to ask or how to get in touch with us?

We introduced Bobbi, our AI virtual assistant, designed to answer frequently asked, non-emergency questions that would normally come into our Force Control Room and be handled by a call handler.

Alongside our existing ways of contacting us, including online forms, telephone lines and front counters, Bobbi provides an additional option, giving people 24/7 access to advice and information.

Bobbi interacts in a conversational way but is fully automated, using trusted policing information to offer guidance or direct you to the right place for a wide range of topics. This is the same information used by our call handlers and has been developed with input from partner forces also trialling the system.

In the video, Emma, one of our Force Control Room Managers, talks about Bobbi and how it’s being used day to day to support the team.

If Bobbi can’t answer your question, or you need to speak to someone, you will always be transferred to a member of our team.

You can find Bobbi on our website at the bottom right corner of your screen, just click on the speech bubble and ask your non-emergency question.

Hear more from one of our Force Control Room Managers.